Brand identity creation
For the powerful softies who want to change
the world.
My process works like a creative funnel: we start with a broad and intuitive exploration of your world, then we gradually narrow it down, step by step, until an identity emerges that truly reflects who you are.
Each choice is made in dialogue with you. You have several rounds of revisions to adjust, feel, and refine.
The intention is simple: that you feel aligned, confident, and proud of the resulting visual identity — an identity that is right, alive, and fully yours.
1
Inspiration phase
You gather images, atmospheres, logos, color palettes, fonts… everything that speaks to you visually and intuitively (in a Pinterest moodboard)
To help you gain clarity, you'll also fill out a guided questionnaire I've designed to support you during this exploration phase. No need for a structured brief—just what resonates with you and your project.
2
Initial consultation – 1 hour
We'll meet for a one-on-one chat where you tell me about your world, your desires, your intentions. This is the stage where we clarify together what you want to convey with your visual identity, even if everything isn't perfectly defined yet.
3
Research and sketching phase
I take all of this and develop three black and white logo proposals, designed to capture the essence of your project — shapes, symbols and meaning first, before any color.
4
Selection call – 1 hour
Let's meet up to look at these tracks together:
-
Either you choose the one that speaks to you the most so that we can explore it in more depth,
-
either we redirect the search towards something different.
4
Refinement & development
Une fois la direction choisie, je peaufine la forme, les proportions, l’équilibre et je l’enrichis avec les couleurs et les typographies. Si besoin, je te propose aussi une ou deux propositions supplémentaires selon tes retours.
4
Final validation – 1 hour
We meet one last time to approve the final logo or one of the refined proposals.
If none of the options really appeal to you at this stage, we'll close the deal together — 50% of the fee remains due, as this amount covers the research, design and support time provided so far.
4
File delivery
Once everything is validated, you leave with:
A brand identity document with
-
Your logo in black & white and in color,
-
PNG and AI files with transparent backgrounds
-
color palette
-
Fonts (title and paragraph)
-
Suggestions of social media use or business card (to choose)
-
Potential add ons